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Journal

Kentucky Kicks Ass: A Kick Ass Case Study

By KY for KY Store Admin |

Kentucky Kicks Ass: A Kick Ass Case Study

 Three proud Kentuckians took it upon themselves to rebrand the great commonwealth of Kentucky. A pretty big task, considering they had zero money and no one asked them to do it. They launched a YouTube video declaring: Kentucky Kicks Ass. And the people of Kentucky either loved it or hated it, but it got them talking about the great people, places and things their state has to offer. A campaign that was heard around the world and part of popular culture. Mentioned in The USA Today, NPR, the BBC and comically in Conan O'Brien's monologue.

In Kentucky, You'll Find Trails For Everyone.

By KY for KY Store Admin |

In Kentucky, You'll Find Trails For Everyone.

In Kentucky, there are more barrels of bourbon than there are people.
Seriously, the population of Kentucky is 4.3 million, while 4.7 million barrels
of bourbon currently reside across the state. Do you know what that does? That
kicks ass. If our bourbon barrel to people ratio doesn't make you want to visit
Kentucky, …