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Journal

Kentucky's bourbon business is booming right now. Distilleries can't keep up with the demand. The Kentucky Bourbon Trail was recently number one on USA Today's list of '10 Amazing North American Road Trips'. National Geographic Traveler magazine also recently named Kentucky's Bourbon Trail as one of its best spring trips for 2013. To top all …

Kentucky Kicks Ass: A Kick Ass Case Study

By KY for KY Store Admin |

Kentucky Kicks Ass: A Kick Ass Case Study

 Three proud Kentuckians took it upon themselves to rebrand the great commonwealth of Kentucky. A pretty big task, considering they had zero money and no one asked them to do it. They launched a YouTube video declaring: Kentucky Kicks Ass. And the people of Kentucky either loved it or hated it, but it got them talking about the great people, places and things their state has to offer. A campaign that was heard around the world and part of popular culture. Mentioned in The USA Today, NPR, the BBC and comically in Conan O'Brien's monologue.