Three proud Kentuckians took it upon themselves to rebrand the great commonwealth of Kentucky. A pretty big task, considering they had zero money and no one asked them to do it. They launched a YouTube video declaring: Kentucky Kicks Ass. And the people of Kentucky either loved it or hated it, but it got them talking about the great people, places and things their state has to offer. A campaign that was heard around the world and part of popular culture. Mentioned in The USA Today, NPR, the BBC and comically in Conan O'Brien's monologue.

 Kentucky got a nice surprise from Conan O'Brien earlier this week. 

Do you love beer? Do you love Kentucky? This Thursday evening, January 24, from 5-9pm, Lexington Beerworks will be celebrating Kentucky beer with a "Kentucky Beer Kicks Ass! Tap Takeover".
"All 12 taps will be pouring Kentucky-made goodness – try a flight, get a pint, fill a growler. You'll be glad you did."
We'll be …