Let the sun shine bright on your old-school Kentucky baseball cap. We're excited to announce the Commonwealth's favorite hat is back. Back in a fresh new (and cool) cotton twill fabric just in time for summer y'all. American-made especially for us by the good folks at Ebbets Field Flannels, you won't find a nicer hat …

We know y'all love your Y'ALL gear.  The word "y'all" alone is a powerful representation of Southern dialect, and finds a special home here in the vocabulary of true blooded Kentuckians.  So as Kentuckians, shouldn't we be prideful of this southern swag and flaunt the hell out of it?  Our beloved Y'ALL shirts are now available …

 
It's summertime Kentucky! That means you need to step up your sock game with some fresh new Kentucky summertime socks. We'll have a small batch of these amazing green and pink Kentucky socks available this Friday at 10am. They can be purchased on our website or you can pick up at the Kentucky Fun Mall …

Kentucky kicks ass. There is so much awesomeness to explore here in the Bluegrass state. Southern Living recently wrote an article about 'The Seven Wonders Of The South' and three of those wonders were right here in Kentucky (Red River Gorge, Cumberland Falls and Mammoth Cave). Kentucky's home to the world's longest cave system, some of the best rock climbing …

It's time to party Kentucky, the 'Official Socks of Horse Breeding' have arrived! Celebrate Kentucky's awesome $4 billion horse industry with these amazing new socks depicting two thoroughbred horses making sweet Kentucky love. While most of Kentucky (and the world) tends to celebrate horse racing and eventing, we feel there's a huge opportunity for us to …