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Kentucky Kicks Ass: A Kick Ass Case Study

By KY for KY Store Admin |

Kentucky Kicks Ass: A Kick Ass Case Study

 Three proud Kentuckians took it upon themselves to rebrand the great commonwealth of Kentucky. A pretty big task, considering they had zero money and no one asked them to do it. They launched a YouTube video declaring: Kentucky Kicks Ass. And the people of Kentucky either loved it or hated it, but it got them talking about the great people, places and things their state has to offer. A campaign that was heard around the world and part of popular culture. Mentioned in The USA Today, NPR, the BBC and comically in Conan O'Brien's monologue.

Lexington Beerworks Pop Up Shop This Thursday.

By Kentucky For Kentucky |

Lexington Beerworks Pop Up Shop This Thursday.

Do you love beer? Do you love Kentucky? This Thursday evening, January 24, from 5-9pm, Lexington Beerworks will be celebrating Kentucky beer with a "Kentucky Beer Kicks Ass! Tap Takeover".
"All 12 taps will be pouring Kentucky-made goodness – try a flight, get a pint, fill a growler. You'll be glad you did."
We'll be …

It's a matter of fact that no native Kentuckian has defined the American experience more courageously than Muhammad Ali. From his years as a world heavyweight boxing champion and anti-war counter-cultural icon to his turn as a modern day peace activist and philanthropist, Ali has continued to break and reset the mold with a life dedicated to …