Christmas in July, y'all! This Friday, July 14th at 10am we're dropping six kick-ass new hats – a new Y'ALL unstructured dad cap, new Southern unstructured dad caps (4 color ways to choose from) and a new classic five panel 'KY' snapback hat. Hell yeah. They'll be available for purchase at 10am this Friday, July 14th on our website and at the Kentucky Fun Mall. We'll also have them available this weekend at our Forecastle Festival booth.