Hey Kentuckians, it's Ernest! We thought it was about time to honor one of Kentucky's most unique kick-ass Kentuckians- Jim Varney (1949-2000). Varney was an actor, voice actor, comedian, and writer who hailed from Lexington. Best known for his role as the loveable bumpkin Ernest P. Worell in the Ernest movies and commericals, Varney was a …

Last April, we launched an epic print celebrating the most exciting two minutes in sports – the motha freakin' Kentucky Derby. We collaborated with Louisville artist Rachael Sinclair on this decadent and depraved print. Not just any print, an infographic of kick-ass Kentuckian Hunter S. Thompson's famous essay on the 1970 Kentucky Derby – …

Sometimes here at Kentucky for Kentucky we like to settle in with a good read, and when we do, it's always something unique and inspiring about our favorite state. When a copy of Kiran Bhatraju's Mud Creek Medicine: The Life of Eula Hall and the Fight for Appalachia found its way to our door, we couldn't …

Plunge headlong into winter with a touch of Kentucky street style. Wear your custom 'KY' Ebbets Field Flannels vintage baseball cap to the front, the back, or to the side – however you spin it, people will want to know where you scored. Old-school authenticity with these simple statement-making accessories that you can wear through every season. …

Every week on Instagram, we're gonna be hooking up five kick ass Kentuckians with Kentucky for Kentucky swag. All you've gotta do for a chance to win is –
1. Post a selfie to Instagram wearing your KYforKY gear.
2. Tag us @KentuckyforKentucky
3. Use the hashtag #KentuckyKicksAss
4. Now you're entered to win free …