The American Marketing Association recently published a case study on both 'Kentucky for Kentucky' and our 'Kentucky Kicks Ass' campaign in it's May 2014 Marketing News issue. Check out the full article here. Thanks Molly for the great case study!
Peggy Bendel, president of the New York-based travel marketing firm Bendel Communications International and a board …

Kentucky is home to the longest cave system in the world – Mammoth Cave (aka Mammoth-Flint Ridge Cave System). Like the Commonwealth of Kentucky, Mammoth Cave is epic and awesome. It's considered one of the
seven natural wonders of North America. To give you an idea of it's size, back in the 1960's Colonel Sanders …

We recently took a trip to Table Three Ten in Lexington, where we met with kick-ass Kentuckian and epic bartender extraordinaire Ryan Filchak for a happy hour discussion of the opulent history of Kentucky cocktails. While Mr. Filchak deftly wielded his shaker, muddler, and jigger, we sat back, relaxed, and got ready to sample the …