At 10 a.m. this Friday, September 2, we're launching two kick-ass new styles of Southern Socks — Beer Pong socks and Shotgun Shell socks.

We've revamped our "Kentucky Kicks Ass" flags to bring down the price and let the flags fly higher. These babies are made in the USA, and showcase a single-ply "Kentucky Kicks Ass" logo detail.

Happy National Bourbon Heritage Month! Happy Kentucky Bourbon Festival! This weekend (September 18-20th) we'll be celebrating America's Native Spirit in Bardstown at the Kentucky Bourbon Festival. The world's greatest festival celebrating the world's greatest drink. We'll be there with our big ol' Kentucky for Kentucky tent serving up the Commonwealth's freshest bourbon gear, Y'ALL gear …

It's FALL Y'ALL!  Fall means a lot of good things: pumpkins, apple cider, football, candy apples, pumpkin spice lattes, and most importantly our famous Y'ALL sweatshirts are back in action and available this Friday (September 18th) at 10am on our website!  These super soft and comfy sweats will keep you cozy in the upcoming chilly seasons while also lookin' …

Get ready Kentucky, the NoLi CDC's Night Market is back! Back in action this Friday September 4th from 6-10pm. Hell yeah! An epic Northside evening of live music (Born Cross Eyed), yummy craft beer (West Sixth), cool local vendors (like us), food trucks, 5,000 kick-ass Kentuckians (and a few tourists), fresh air, hip outdoor lighting …