The American Marketing Association recently published a case study on both 'Kentucky for Kentucky' and our 'Kentucky Kicks Ass' campaign in it's May 2014 Marketing News issue. Check out the full article here. Thanks Molly for the great case study!
Peggy Bendel, president of the New York-based travel marketing firm Bendel Communications International and a board …

There are 17 billion reasons why Kentucky kicks ass. That's why our commonwealth's slogan is 'Kentucky Kicks Ass'. Recently we commissioned Kentucky artist David Wischer to create an epic art print containing all 17 billion reasons why Kentucky kicks ass. Quite the challenge considering the print was only 19″ x 25″. David tried and tried but in …